About PlexiFact(ory)
Built by Practitioners,
Not Consultants
We have managed the data. We have reconciled the breaks. We have survived the audits. PLEXI exists because we built what we wished we had.
2013
Founded
20+
Deployments
40+
Connectors
0%
Client Churn
60 Days
Avg. Deployment
60+ Years
Combined Experience
Our Story
From Frustration to Platform
PlexiFact(ory) was founded in 2013 by a team that had spent decades building and managing data infrastructure for alternative asset managers. We saw the same pattern at every firm: seven or more disconnected tools, an ops team drowning in spreadsheets, and millions spent on systems that never quite worked together.
We built PLEXI to solve our own problem. A single, converged platform that handles ingestion, reconciliation, governance, analytics, and reporting — all purpose-built for the domain we know best: alternative assets.
20+ deployments later, headquartered in the United States, we serve hedge funds, PE firms, and family offices managing $300M to $7B+ in AUM. Every client gets an embedded team because we learned the hard way that great software without great implementation is just expensive shelfware.
Our Mission
Know Your Data.
Make institutional-grade data management accessible to mid-market alternative asset managers. No firm should have to choose between data quality and operational efficiency.
Journey
Our Story Over Time
2013
Founded
Plexifact founded by practitioners who spent decades in financial data infrastructure.
2015
First Deployment
PLEXI platform deployed at a $2B hedge fund. Full data stack consolidation in 90 days.
2018
Connector Ecosystem
Expanded to 20+ purpose-built financial data connectors across 5 categories.
2021
ML Integration
Added machine learning-powered reconciliation and anomaly detection to the platform.
2023
Scale & Growth
40+ connectors, 20+ deployments, expanded to PE firms and family offices.
2026
Today
Serving hedge funds, PE firms, and family offices managing $300M to $7B+ in AUM.
Leadership
The Team
Operators and engineers who have spent their careers in the trenches of financial data management.
Alex Chianuri
Architect of the PLEXI platform. 25+ years building data infrastructure for hedge funds, prime brokers, and institutional investors. Previously led engineering at multiple fintech firms.
Focus: Platform Architecture, Product Vision
Dmitry Morgunov
20+ years in enterprise operations, strategy, and go-to-market across financial technology. Drives client success, partnerships, and operational excellence at Plexifact.
Focus: Operations, GTM, Client Success
Philipp Starovoytov
Leads platform engineering and infrastructure. Deep expertise in distributed systems, real-time data pipelines, and security architecture for regulated financial environments.
Focus: Engineering, Infrastructure, Security
How We Operate
Our Values
The principles that guide every decision, deployment, and conversation.
Intellectual Honesty
We tell you if PLEXI is not the right fit. We tell you when your data is messy. We tell you the real timeline. No one benefits from sugarcoating reality.
Practitioner-Led
We have sat in the seat. Our team has managed data operations for hedge funds, built systems for prime brokers, and navigated SEC audits. We build what we know works.
Client Obsession
Zero churn is not a goal — it is an expectation. Every deployment includes an embedded team because we know the platform is only as good as the implementation.
Continuous Improvement
Every client deployment teaches us something. Those learnings go back into the platform. 20+ implementations means 20+ iterations of refinement.
Let's Talk
30-minute fit check with Dmitry. No pitch deck, no pressure. Just an honest conversation about your data challenges.